INTRO
OUR MISSIONtetrahedron logoUN SDGs
NEWSROOMtetrahedron logo
Design for Good is a non-profit alliance of leading global organisations that will directly harness the creative talent of thousands of designers to design and deliver positive impact against the United Nations’ Sustainable Development Goals, on a scale only possible through global collaboration.
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Delivering positive impact through
design

About DESIGN FOR GOOD

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1
10+
10,000
10+M
dfg logoUN Sustainability goal each year
dfg logoGlobal organisations in 2022
dfg logoDesigners by 2024
dfg logoLives improved
1
UN Sustainability goal each year
10+
Global organisations in 2022
10,000
Designers by 2024
10+M
Lives improved

Design for Good is a design-focused non-profit alliance that aims to enact measurable impact on society’s biggest challenges aligned to the United Nations’ Sustainable Development Goals (‘SDG’), on a scale that would not be possible by any one single organisation or institution.

The participation of local NGOs is integral to the initiative, providing insights and support to the designers from the outset as they create and refine design solutions to affect real-world change upon impacted global communities. On an annual basis, the alliance will instigate the delivery of tested design projects and innovations, and following appraisal a selection will be scaled for implementation.

An alliance of leading global organisations

Established in 2022, Design for Good’s founding alliance comprises many of the world’s largest organisations including General Mills, Logitech, Nedbank, Nestlé, McKinsey & Company, Microsoft, Pepsico, Philips and Royal College of Art.

logo
design fo good logo
mckinsey logo
philips logo
nestle logo
general mills logo
ned bank logo
pepsico logo
logitech logo
microsoft logo
royal collage of art logo
+ many more to come
$500 bn
revenue
1 million
employees
5,000
designers
200
countries

The DfG
Approach*

may
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Be Aware
Designers get to know about Design for Good through their participating organisations.
june
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Commit & Connect
They commit to the initiative as a contributor, get paired with three to four others from other global organisations with compatible aspirations to form a team, then connect with them through an online platform.
jul-aug
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Discover & Define
The teams of 3-4 designers receive briefing materials, data packs and existing research from local NGOs about this year's focus: UN Sustainable Development Goal #6, Clean water and sanitation.
sept-oct
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Design
Teams ideate, prototype and test their product or service that they believe can have the most impact to address this year's UN SDG. The evolution of each team’s design will be shared and accessible via the Design for Good platform, allowing for additional input between the teams and the expert network.
oct
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Package & Submit
Teams wrap up, finalize and submit their protoypes to be assessed by an expert panel.
nov
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Reviewed, announced
An event at the end of the programme will bring together all participants to celebrate the collective efforts, with a shortlist of up to four ideas showcased and awarded for accelerated scaling.
*Exact timing may varyarrows icon

one year-
↙one goal

The Sustainable Development Goals (SDGs) were adopted by the United Nations in 2015 as a universal call to action to end poverty, protect the planet, and ensure that by 2030 all people enjoy peace and prosperity. 2022 focuses on Goal 6: clean water & sanitation

design goal
2 billion people
26%
LACK SAFELY MANAGED DRINKING WATER
3.6 billion people
46%
LACK SAFELY MANAGED SANITATION
2 billion people
29%
LACK BASIC HYGENE

Be part of a diverse group of designers

Diverse teams formed from talented designers with different backgrounds & skills will work to ideate, design & create tangible impact to help communities in need along the UN’s SDGs.

Team graph

Latest News

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Fast Company
2022/04/21

A consortium of some of the world’s most prominent design-led companies and institutions is joining forces to combat the climate crisis.

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Hypebeast
2022/04/21

The new non-profit brings together design directors from world-leading companies.

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Sustainable Brands
2022/04/21

The non-profit global alliance features nine organizations committed to dedicating the power of their design communities to addressing the UN SDGs — beginning with SDG 6: clean water and sanitation.